It is used by over 600,000 travelers to share their experiences and look for advice. The tree still exists in the Stanley Hotel, Nairobi.
It is named for a Naivasha thorn tree ( Acacia xanthophloea) that has been used as a message board for the city of Nairobi, Kenya since 1902. Lonely Planet's online community, the Thorn Tree, was created in 1996. Lonely Planet offices continue to operate in Dublin, Franklin, New Delhi and Beijing. In December 2020, NC2 Media sold Lonely Planet to Red Ventures for an undisclosed amount. The company continued to publish its guidebooks, phrasebooks, maps, children's books and inspirational pictorials but chose to close its magazine. In April 2020 Lonely Planet made the decision to close its Australian and London offices and reduce staffing levels globally in response to the downturn in the travel business resulting from the COVID-19 pandemic. See also: Impact of the COVID-19 pandemic on tourism BBC's sale to NC2 īy 2012 BBC wanted to divest itself of the company and in March 2013 confirmed the sale of Lonely Planet to Brad Kelley's NC2 Media for US$77.8 million (£51.5 million), at nearly an £80 million (US$118.89 million) loss. BBC Worldwide acquired the remaining 25% of the company for £42.1 million (A$67.2 million) from the Wheelers.
Lonely Planet's digital presence included 140 apps and 8.5 million unique users for, which hosted the Thorn Tree travel forum. By the end of March 2010, profits of £1.9 million had been generated, as digital revenues had risen 37% year-on-year over the preceding 12 months, a Lonely Planet magazine had grown and non-print revenues increased from 9% in 2007 to 22%.
BBC Worldwide struggled following the acquisition, registering a £3.2 million loss in the year to the end of March 2009. The company was publishing 500 titles and ventured into television production. In 2007, the Wheelers and John Singleton sold a 75% stake in the company to BBC Worldwide, worth an estimated £63 million at the time. The company's authors consequently benefited from profit-sharing and expensive events were held at the Melbourne office, at which limousines would arrive, filled with Lonely Planet employees. īy 1999, Lonely Planet had sold 30 million copies of its travel guides. The journalist used the term "Geoffness", in tribute to Crowther, to describe a quality that has been lost in travel guides. His writing was instrumental to the rise of Lonely Planet. Geoff Crowther was renowned for frequently inserting his opinions into the text of the guides he wrote.
#Lonely planet india 16th edition pdf series
The Lonely Planet guide book series initially expanded in Asia, with the India guide book in 1981, and expanded to rest of the world. Lonely Planet is your passport to Japan, with amazing travel experiences and the best planning advice.įind temples, teahouses and culture in Kyoto, relax in onsen after onsen, sample beautifully presented, sublime dishes all with your trusted travel companion.Lonely Planet's Australia guide, 16th edition (2011) Japan is truly timeless, a place where ancient traditions are fused with modern life as if it were the most natural thing in the world.
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